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Global data privacy: What the consumer really thinks

Compiled in collaboration with the GDMA and Acxiom, our latest report reveals how consumers around the world take a similarly pragmatic approach to sharing their data, and more.
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  • 385 views

DMA GDPR guidance for marketers

Covering GDPR essentials; Accountability; Consent and legitimate interest; and Profiling, our guidance series takes marketers step-by-step through a GDPR journey that will transform business
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  • 14601 views

What’s the ePrivacy Regulation?

You thought GDPR was complicated… You ain’t seen nothing yet.
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  • 779 views

GDPR: A consumer perspective

What do the people you market to think about GDPR? Is the direction of travel of the legislation understood or still shrouded in mystery? Dig in to the latest DMA and Acxiom research and take a look at the present and the future of the data exchange landscape.  
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  • 1366 views

The monster terms of GDPR

The GDPR isn’t as terrifying as you might think. Get to grips with the terms to impress your boss, your peers and even your nan with, by acquainting yourself with some particularly mischievous monsters.
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  • 5988 views

DMA GDPR guidance: Consent and Legitimate Interests

The next instalment in our guidance series takes marketers inside two of the key legal bases of GDPR: Consent and legitimate interests. Read on to download the guidance, and access other DMA GDPR guidance pieces.
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  • 7255 views

The DMA Awards 2018 - coming soon

The most rewardingly hard to win awards in the business are (nearly) back. Get in the mood, here
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  • 839 views

The GDPR: A monster blockbuster

Coming to a screen near you. From the people who brought you the monster terms of GDPR, in a new era of data, a posse of unlikely monsters put to bed your GDPR nightmares once and for all.
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  • 781 views