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DMA insight: GDPR and PECR - to ask for consent or not?

Marketers often confuse or conflate GDPR and PECR, but it's important to understand the difference between the two. Take a look at our latest insight, designed to help simplify which GDPR legal grounds are most appropriate depending on the marketing method. 
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  • 3407 views

DMA GDPR guidance for marketers

Covering GDPR essentials; Accountability; Consent and legitimate interest; and Profiling, our guidance series takes marketers step-by-step through a GDPR journey that will transform business
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  • 16742 views

DMA GDPR guidance: Consent and Legitimate Interests

The next instalment in our guidance series takes marketers inside two of the key legal bases of GDPR: Consent and legitimate interests. Read on to download the guidance, and access other DMA GDPR guidance pieces.
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  • 8740 views

DMA GDPR guidance: Accountability

As part of our guidance series for marketers, we take a detailed look at Accountability. Read on to download the guidance.
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  • 412 views

DMA GDPR guidance: The essentials

As part of our guidance series for marketers, we take a detailed look at the GDPR essentials. Read on to download the guidance.
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  • 591 views

The DMA Awards 2018 - coming soon

The most rewardingly hard to win awards in the business are (nearly) back. Get in the mood, here
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  • 1281 views

10 Steps to Global Marketing Efficiency at Scale

We understand the challenges global companies face with delivering effective campaigns quickly, at low cost, whilst balancing the need to localize and provide enough flexibility to drive local innovation.
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How will you Stop your Business Stagnating during the World Cup?

Whos ready for 4 weeks of glorious football, If the World Cup isn’t your thing but you can’t get enough of the sunny days that warm our skin and cheer us up. The World Cup is expected to disrupt business in June and July. Check out this blog for some tips to keep the...
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  • 11 views