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Customer Engagement Labs


The DMA’s Customer Engagement Labs will revolutionise how you engage with your customers.

Set in a live brief environment, the Labs engender a collaborative engagement approach that makes the most of the blend of diverse skills today’s marketers possess.

On Thursday 19 October we head to Anfield, home of Liverpool FC, for our next Labs session – and we want you there.

You will:

  • Work a live brief set by Liverpool FC, with support from experts in insight, data analysis, creative and tech crafts
  • Learn how extract real value from real collaboration – no more silos
  • Discover how to marry creativity, data and tech, as well as the latest measurement techniques to help you grade your growth

The Customer Engagement Labs is a learning-by-doing environment. Totally immersive, totally collaborative.

The Labs are ideal for mid-senior level marketing practitioners who are champions in their respective fields of either data, tech or creative, or a combination of all.

You will take away crucial lessons in engagement principles and execution to help right now in your marketing approaches.

To apply, fill in the form below.

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