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Customer Engagement: The latest IDM training

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It is vitally important to keep customers engaged at every stage of the purchase journey; from engaging the right customers in the start of the relationship through to building loyalty and winning brand advocates.

Check out the short courses The IDM offer for managing and strengthening the customer relationship:

Customer Acquisition 3 October: Learn multichannel acquisition strategies, tactics and skills that will help you win more of the right customers for your business

Customer Retention 9 October: Plan and implement successful online and offline customer retention strategies that nurture and improve customer loyalty, and increase ROI for your business

Customer Insight 6 November: Understand how to develop, analyse, and turn customer insight into actions that create value both for your business, and for your customers

Influencer Marketing 14 November: Learn why Influencers so important for brands today and how to implement an effective Influencer strategy

Remember: if you are a DMA member, contact your account manager, tell them which course you'd like to study and you'll access training at IDM member rates.

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