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Masterclass: Recognising the needs of vulnerable consumers and how to make reasonable adjustments


Companies are not doing enough to support vulnerable consumers.

Our one day masterclasses have been designed by leading minds from within the direct marketing industry to enable you to understand the complexities of vulnerability and how it might affect your customers.

Created for all levels - from introductory to advanced - to benefit a broad range of employees working with customers in vulnerable circumstances, including sales team’s customer service roles and those looking to understand more about vulnerably customers served by their organisations.

This masterclass held at DMA House will enable you to become a trainer within your organisation providing you with everything you will need to deliver informative training sessions for all staff.

You will:

  • Learn to appreciate that vulnerability is complex and changeable – helping you recognise vulnerability when you see it
  • Take part in an afternoon workshop and learn how to adapt training to suit your audience 
  • Become a champion for vulnerability within your organisation – with the ability to customise the content from the vulnerable customers training package for a variety of audiences in your organisation

Masterclasses will be run by Elaine Lee of ReynoldsBusbyLee Ltd and Jacqui Crawley of KMB Ltd, co-chairs of the DMA’s Vulnerable Taskforce.

The masterclasses are £150 per person for Members and £180 per person for Non-members.

Numbers are limited to 20 places per session, please contact  to book your spot.

Dates of the masterclasses are as follows:

  • 26 June
  • 25 September
  • 27 November

Get the help you need to have the right conversations, the right way, for the people who need it most.

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