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DMA insight: GDPR and PECR - to ask for consent or not?

Marketers often confuse or conflate GDPR and PECR, but it's important to understand the difference between the two. Take a look at our latest insight, designed to help simplify which GDPR legal grounds are most appropriate depending on the marketing method. 
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  • 3405 views

DMA GDPR guidance for marketers

Covering GDPR essentials; Accountability; Consent and legitimate interest; and Profiling, our guidance series takes marketers step-by-step through a GDPR journey that will transform business
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  • 16742 views

DMA GDPR guidance: Consent and Legitimate Interests

The next instalment in our guidance series takes marketers inside two of the key legal bases of GDPR: Consent and legitimate interests. Read on to download the guidance, and access other DMA GDPR guidance pieces.
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  • 8738 views

DMA GDPR guidance: Accountability

As part of our guidance series for marketers, we take a detailed look at Accountability. Read on to download the guidance.
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  • 412 views

DMA GDPR guidance: The essentials

As part of our guidance series for marketers, we take a detailed look at the GDPR essentials. Read on to download the guidance.
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  • 591 views

The DMA Awards 2018 - coming soon

The most rewardingly hard to win awards in the business are (nearly) back. Get in the mood, here
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  • 1280 views