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In our eyes, a great campaign gets results. 
We judge strategy, creativity and results. With a fine tooth comb. 
That's what makes a DMA Award rewardingly hard to win.

The DMA Awards category chairs

33 categories. Each one presided over by a chair charged with maintaining the highest standards - and responsible for creating a stellar shortlist. So who are they? What do they expect from work in the categories they'll manage? And how can you impress them?
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  • 878 views

Video: Are Awards worth the metal they're made from?

Well, some awards are made from metal. Not all. And not ours. But we digress: what did some of the industry's brightest brand minds say about the value of awards, DMAs included? Find out, featuring TM Lewin, The Economist and Unibet.
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  • 339 views

Meet the DMA Awards category chairs: Mark Runacus, Best loyalty or CRM programme

There are 33 DMA Awards categories and each one is presided over by a category chair. Learn who they are, what they want from the work you enter in their category - and get a taste for their predictions for the DMAs 2017.
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  • 280 views

Gemini People: The Insiders meets Chris Whitson

Chris Whitson is strategy partner at MW London – and the next interviewee in our series with DMA Awards talent partners Gemini People. Tap into a wide-ranging discussion on tech, talent and the DMAs themselves.
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  • 1442 views

Awards. What are they good for?

That's the challenge that our roundtable sought to tackle when we gathered last month at the Haymarket Hotel. Sceptics, evangelists, winners, losers: take a kaleidoscopic view of how senior marketers feel about all things awards.
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  • 580 views

Pillars of the DMA Awards: Creativity

Creativity is one of the three pillars of the DMA Awards. In this instalment Awards Committee member, chief creative officer at Isobar, Simon Gill, examines why creativity done right makes the difference between work that shortlists - and work that wins.
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  • 798 views

Pillars of the DMA Awards: Results

Results are one of the three pillars of the DMA Awards. In this instalment Awards Committee member, Stack’s Caroline Kimber, examines why results can make the difference  between work that shortlists - and work that wins.
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  • 620 views

Meet the DMA Awards category chairs: Skip Fidura, Best use of email

There are 33 DMA Awards categories and each one is presided over by a category chair. Learn who they are, what they want from the work you enter in their category - and get a taste for their predictions for the DMAs 2017.
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  • 234 views

Meet the DMA Awards category chairs: Matt Jeffries, Best use of moving image or audio

There are 33 DMA Awards categories and each one is presided over by a category chair. Learn who they are, what they want from the work you enter in their category - and get a taste for their predictions for the DMAs 2017.
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  • 191 views