As part of our ongoing commitment to increasing the DMA's presence in the midlands and to supporting our members there, we've joined forces with the Advertising Association to help develop their AAccelerate for Growth initiative.
Along with other partners including ITV, Channel 4 and Royal Mail, our aim is to help SMEs to advertise more. Research shows that 43% of SMEs in the UK advertise and constitute just 18% of UK adspend.
We plan to reduce the barriers of perception and the lack of expertise among the SME community to enable the right campaign and channel choices to be made.
To achieve this we'll provide greater access for SMEs to professional advice, best practice planning and campaign evaluation. Look out for updates and how you can also get involved.
Dates for your diary
Wednesday 11 July at 2pm - Legal Update Bristol
Join the DMA's experts in GDPR policy as they provide guidance and legal advice that's relevant to your organisation now the GDPR is finally in place.
Thursday 12 July at 3pm - DMA West and Wales Council Meeting
Our July regional council meeting is taking place at Unite Students, South Quay House, Temple Back, Bristol. If you'd like to attend to observe what goes on and to have your say contact me.
Thursday 19 July at 6pm - Copywriting Club, Bristol
Tap into the science behind shopping and learn from creative director at Bray Leino CX, Justin Ballantine how to build your brand and reputation, one paragraph at a time with the help of behavioural economics.
Tuesday 24 July - Thursday 2 August Bristol and Bournemouth IDM Week
We're running a selection of IDM short courses including GDPR In Practice, The Award In Digital Copywriting, The Professional Certificate In Social Media and Social Media Strategy, Tools And Tactics in Bristol and Bournemouth this summer. For further information and to book your place contact Mark Colhoun.