It seems obvious. If you build a rapport with your customers, and you have something they want, then they will buy from you again and again. We want to know what builds this rapport. We know creativity, data and technology are factors but we don’t know how the interplay works. That’s why we developed our Customer Engagement campaign, to find out what makes brilliant engagement, for the benefit of marketers and consumers everywhere.

Better engagement means better business.

 

Customer Engagement: The latest IDM training

Learn how to carry your most important people - your customers - with you every step of the journey your business takes with the latest IDM training
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  • 578 views

Should a brand keep content production in house, outsource or hybrid the model for optimised customer engagement?

The DMA Social Media Council provides advice for brands to solve their biggest customer engagement dilemma
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  • 271 views
Sep
12

AI and the Future of Customer Engagement - Edinburgh

Discover how 'Augmented' (not artificial) Intelligence or AI, will change your marketing and glimpse at the future of Customer Engagement with IBM, REaD Group and Adimo.

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  • 1274 views

Customer Engagement Labs

The DMA’s Customer Engagement Labs experience immerses participants in a hands-on, hackathon-style, learning environment designed to shape the future of engagement. We join with Liverpool FC for our next session, Thursday 19 October. Book your place now.
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  • 580 views
Member Content

Customer Engagement: Focus on travel

Which travel brands do customer prefer? What are the criteria they use to decide who to book a trip with? How do they feel about new technologies on holiday? Read the latest research to find out. 
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  • 965 views
Sep
05

Customer Engagement: Travel

Hear the next installment of the Customer Engagement research series and find out what consumers think, feel and do when they plan their holidays, featuring Travelzoo, REaD Group, TLC Marketing and the Foresight Factory

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  • 3338 views

New report on customer engagement in the travel industry suggest a keenness for modernity

As we launch our brand new report on customer engagement in travel, brief yourself on just the tip of research and views from the DMA, Emarsys, Epsilon, Feefo and Wiraya.
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  • 94 views

What skills are needed to create valuable content for your brand?

The DMA Social Media Council provides advice for brands to solve their biggest customer engagement dilemma.
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  • 453 views

Should you outsource the evaluation of your paid social content?

The DMA Social Media Council provides advice for brands to solve their biggest customer engagement dilemma.
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  • 545 views