It seems obvious. If you build a rapport with your customers, and you have something they want, then they will buy from you again and again. We want to know what builds this rapport. We know creativity, data and technology are factors but we don’t know how the interplay works. That’s why we developed our Customer Engagement campaign, to find out what makes brilliant engagement, for the benefit of marketers and consumers everywhere.

Better engagement means better business.

 

DMA survey: Marketer email tracker 2018

Last year marketers told us that email has never been so important; that the nature of email is changing; and content is king. Will those trends contine? Tell us your email perspectives and inform our email tracker - you'll be in with a chance to win a £50 Amazon voucher.
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  • 717 views

Online Influencers – worth investing in or passed their sell by date?

The Social Media Council investigate and delve deeper into how brands can make the most of online advocacy and how it doesn’t necessarily have to be mainstream influencers who can add value to your brand.
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  • 376 views

DMA insight: Customer Engagement, top travel brands

Your bags are packed, you’re ready to go. But who are you travelling with and why did you choose them? Our latest Customer engagement infographic explores the ever-changing world of travel, diving into which brands customers prefer and why.
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  • 1967 views

Power to the People

With pockets full of digital capabilities, new levels of connectivity have created a shift. The brand is no longer the dominant partner. The customer is king, with technology as their toolbox.
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  • 791 views

In-house or outsource: How does a brand decide the best way to grow its community with paid media?

The DMA Social Media Council provides advice for brands to solve their biggest customer engagement dilemma
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DMA insight: Customer Engagement, focus on travel

Value for money. Rewards. Good customer service. All keys to driving loyalty in customer engagement in the travel sector. But are those mechanics enough - or do they require more ground support to get your brand flying high? Dig in to our lastest engagement infographic to find out.
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  • 2383 views

Customer Engagement: The latest IDM training

Learn how to carry your most important people - your customers - with you every step of the journey your business takes with the latest IDM training
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  • 1211 views

Should a brand keep content production in house, outsource or hybrid the model for optimised customer engagement?

The DMA Social Media Council provides advice for brands to solve their biggest customer engagement dilemma
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  • 842 views
Sep
12

AI and the Future of Customer Engagement - Edinburgh

Discover how 'Augmented' (not artificial) Intelligence or AI, will change your marketing and glimpse at the future of Customer Engagement with IBM, REaD Group and Adimo.

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  • 1623 views