It seems obvious. If you build a rapport with your customers, and you have something they want, then they will buy from you again and again. We want to know what builds this rapport. We know creativity, data and technology are factors but we don’t know how the interplay works. That’s why we developed our Customer Engagement campaign, to find out what makes brilliant engagement, for the benefit of marketers and consumers everywhere.

Better engagement means better business.

 

Should you manage customer service through social media in-house, externally or through a combination of both?

The DMA Social Media Council provides advice for brands to solve their biggest customer engagement dilemma
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To insource, outsource or a bit of both?

The DMA Social Media Council provides advice for brands to solve their biggest customer engagement dilema
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Customer Engagement 2017: Clive Humby and the loyalty myth

Dunnhumby and Starcount founder, the father of Big Data Clive Humby, warns against the Loyalty Myth - not all companies have rich enough data to really understand their customers  
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  • 351 views
Jun
27

Customer Engagement 2017

Join Starcount founder Clive Humby, speakers from British Airways, Disney, Naked Wines, Foresight Factory and REaD Group as we launch our research findings into what drives customer loyalty with the leading experts in engagement at the British Museum

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Member Content

Customer Engagement: How to win trust and loyalty

​Why do supermarkets operate loyalty schemes that translate into cash or real products? Could virtual assistants replace consumers as the decision makers? Read the latest research.
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Customer Engagement: The latest IDM training

Learn how to carry your most important people - your customers - with you every step of the journey your business takes with the latest IDM training
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Reviews in the "post-truth" age: Why genuine feedback is crucial

Feefo's chief marketing officer Matt West offers his thoughts on why feedback will always provide value to savvy marketers
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Customer Engagement Labs: The winning entry - #HiltonMoments

Seven talented young minds, three sessions, one brief - take a look at the winning presentation from Team Orange, who developed the #HiltonMoments concept
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Customer Engagement Labs: The creative consideration

Think like the customer to future-proof your business, says CEO of TMW Unlimited Chris Pearce, introducing the creative component of the customer engagement labs
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  • 232 views