• This event has already taken place!

When & Where?

Tuesday, 12th September 2017
- 16:30

Whitespace
Norloch House
36 King's Stables Road
Edinburgh
EH1 2EU

Ticket Information

DMA/IDM member:               £0 (+VAT)

Non member:                               £50 (+VAT)

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Discover how 'Augmented' (not artificial) Intelligence or AI, will change your marketing and glimpse at the future of Customer Engagement with IBM, REaD Group and Adimo.

Customer Engagement has changed beyond recognition, but how will brands evolve their engagement techniques, tactics and tech to successfully connect to customers in the future?

Come to this future of customer engagement session to find out how AI and other new tech will change the way you market to your consumers.

You will hear from:

  • Chair Scott Logie, Customer Engagement Director, REaD Group Insight
  • IBM Watson's Adam Turner and Michael Mauchline to hear all about 'Augmented Intelligence'
  • Richie Kelly, CEO, Adimo to hear how AI can transform retail sales

The day wraps up with a panel discussion so you can ask the questions relevant to your business.

Grow your understanding of customer engagement in order to tune into what your consumers really want. Find the information your business needs to be competitive now and in the future.

To see the full agenda, click here.

#dma #idm

Earn valuable points towards your IDM Continuing Professional Development (CPD) scheme by attending DMA events. Attend this event and you will receieve 2 CPD points.

Contact

For all enquiries regarding this event, including sponsorship opportunities, please contact Charlotte Gough.

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