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When & Where?

Tuesday, 12th December 2017
- 11:00

58 Victoria Embankment

Ticket Information

DMA member:                   £0 (+VAT)

Non member:                               £50 (+VAT)


Hear the next installment of the Customer Engagement research series from the Foresight Factory on what consumers think, feel and do when they buy a car. Plus find out more about the loyalty schemes at Nissan with Indicia.

An engaged customer buys more of your products and services.

Their commitment to your brand means you see increased profits, repeat purchases and even spontaneous advocacy over the longer term.

But getting engagement right is a  challenge – especially in the automotove sector, where prices are high and competition through choice and innovation has never been greater.

Many automotive brands are tapping into customer data, and can help you build an emotional bond between your brand and your consumers.

Hear top brands and automotive experts explore novel and effective ways to build engagement with your customers. You will also get the first look at new research into engagement in the automotive sector developed by the DMA and Foresight Factory.

For further information on the DMA Customer Engagement campaign, click here.


Sponsored by



Earn valuable points towards your IDM Continuing Professional Development (CPD) scheme by attending DMA events. Attend this event and you will receieve 2 CPD points.


For all enquiries regarding this event, including sponsorship opportunities, please contact Lucy Chapman.

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