• This event has already taken place!

When & Where?

Tuesday, 6th March 2018
- 16:30

Dynamic Earth
112 Holyrood Road

Ticket Information

DMA member:                   £0 (+VAT)

Non member:                               £50 (+VAT)


What drives customer loyalty? We take our Engagement campaign to Edinburgh, hearing from Skyscanner and RAPP to examine how the trust and faith of customers is won in the travel and automotive sector.

The DMA’s Customer Engagement campaign heads to Edinburgh.

This event will take you up close and personal with our research findings, brought to life by our expert speakers.

Scott Logie, Chair of the DMA’s Customer Engagement Committee and MD of REaD Group, leads the session; joined by DMA Group head of PR and insight Tim Bond, Skyscanner director: Global SEO and content, Michael Briggs, global solutions director at RAPP, Jon Pollard and Chair of DMA Scotland and Head of Decisioning, Firas Khnaisser.

You will:

  • Hear expert analysis of the research findings we’ve generated in our investigations of customer loyalty across the travel and automotive sectors
  • Delve into practical case studies – with insights to be taken away and used in your marketing
  • Grab the chance to network with marketers from around Scotland, experts in engagement and meet other DMA members and the DMA team

See you there on 6 March.

For further information on the DMA Customer Engagement campaign, click here.


Sponsored by



For all enquiries regarding this event, including sponsorship opportunities, please contact Charlotte Gough.

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