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When & Where?

Tuesday, 5th September 2017
- 11:00

58VE
58 Victoria Embankment
London
EC4Y 0DS

Ticket Information

DMA member:                   £0 (+VAT)

Non member:                               £50 (+VAT)

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Hear the next installment of the Customer Engagement research series and find out what consumers think, feel and do when they plan their holidays, featuring Travelzoo, REaD Group, TLC Marketing and the Foresight Factory

The more engaged your customer, the better for your business.
 
And in the travel industry – rife with choice and risk – it’s vital that customers are engaged and retained, and turn their loyalty into action by coming back to the same airlines, hoteliers and holiday providers time and again.
 
So how does engagement – and loyalty – work in the travel industry?

Join us for a morning session on 5 September and you will hear:

  • The travel-centric results and findings from our recent research – with the Foresight Factory – into customer engagement strategies and approaches
  • Travelzoo managing director Joel Brandon-Bravo on the implications of the research for your business and the travel sector
  • How to implement engagement plans that will work, now, to boost your business performance
  • TLC Marketing's global loyalty director Mike Brinn and group creative director Rob Scott take you on a tour of the best engagement techniques and how they should be applied to the Travel industry. 

Scott Logie, MD at REaD Group and chair of our Customer Engagement Committee, leads the session, and he’s joined by Nick Chiarelli, director of research and analytics at the Foresight Factory.
  
Learn how the best in the business capture emotional connections with the people who matter the most – the consumer.

To view the full agenda, please click here.

For further information on the DMA Customer Engagement campaign, click here.

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Campaign sponsors

        

Earn valuable points towards your IDM Continuing Professional Development (CPD) scheme by attending DMA events. Attend this event and you will receieve 2 CPD points.

Contact

For all enquiries regarding this event, including sponsorship opportunities, please contact Lucy Chapman.

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