It seems obvious. If you build a rapport with your customers, and you have something they want, then they will buy from you again and again. We want to know what builds this rapport. We know creativity, data and technology are factors but we don’t know how the interplay works. That’s why we developed our Customer Engagement campaign, to find out what makes brilliant engagement, for the benefit of marketers and consumers everywhere.

Better engagement means better business.

 

Customer Engagement Labs

The DMA’s Customer Engagement Labs experience immerses participants in a hands-on, hackathon-style, learning environment designed to shape the future of engagement. We join with Liverpool FC for our next session, Thursday 19 October. Book your place now.
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Member Content

Customer Engagement: Focus on travel

Which travel brands do customer prefer? What are the criteria they use to decide who to book a trip with? How do they feel about new technologies on holiday? Read the latest research to find out. 
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Sep
05

Customer Engagement: Travel

Hear the next installment of the Customer Engagement research series and find out what consumers think, feel and do when they plan their holidays, featuring Travelzoo, REaD Group, TLC Marketing and the Foresight Factory

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New report on customer engagement in the travel industry suggest a keenness for modernity

As we launch our brand new report on customer engagement in travel, brief yourself on just the tip of research and views from the DMA, Emarsys, Epsilon, Feefo and Wiraya.
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What skills are needed to create valuable content for your brand?

The DMA Social Media Council provides advice for brands to solve their biggest customer engagement dilemma.
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Should you outsource the evaluation of your paid social content?

The DMA Social Media Council provides advice for brands to solve their biggest customer engagement dilemma.
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Insourcing or outsourcing social media customer services: Do you have the legal expertise to keep it in-house?

The DMA Social Media Council provides advice for brands to solve their biggest customer engagement dilemma.
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DMA insight: How to win trust and loyalty

How can your business meet consumers’ demands while building trust and loyalty? This infographic explores the changing face of brand loyalty, by the DMA and Foresight Factory. Read the full report, Customer Engagement 2017: How to Win Trust and Loyalty for the full loyalty lowdown.
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Can an agency ever really GET my brand as well as me?

The DMA Social Media Council provides advice for brands to solve their biggest customer engagement dilemma.  
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  • 659 views