It seems obvious. If you build a rapport with your customers, and you have something they want, then they will buy from you again and again. We want to know what builds this rapport. We know creativity, data and technology are factors but we don’t know how the interplay works. That’s why we developed our Customer Engagement campaign, to find out what makes brilliant engagement, for the benefit of marketers and consumers everywhere.

Better engagement means better business.

The American Apparel guide on how to make a comeback

American Apparel is attempting to revamp its identity, embracing its past while ushering in desperately needed change. But what caused this drastic need for an overhaul?
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Call for speakers: Customer Engagement 2018

Customer Engagement 2018 is the flagship engagement summit of the DMA's packed engagement events calendar - and a great opportunity to speak. Taking place in September, discover how to get involved.
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DMA insight: Customer Engagement, top auto brands

How can you refresh your approach to customer engagement in the automotive sector? What could you learn from leading automotive brands to use in your own business? Our latest insight puts you in the driving seat, looking at customer behaviour in the top auto brands.
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  • 1225 views

Stop making us feel sad. How tapping into our other emotions is the key to success

We creatives have spent too much time tapping into "the feels." It's time to ditch the drippy in favour of other emotions that inspire consumers.
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DMA insight: Customer Engagement, automotive

Large and emotionally-charged purchases make the automotive sector unique. They’re also what makes engagement in the industry so challenging. Our latest infographic explores consumers’ top factors for choosing and engaging with an automotive brand.
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  • 1418 views
Member Content

Marketer email tracker 2018

How aware are marketers about the GDPR? And what are they aware of? What are their plans? Understand this, more insight on the place of email in marketing strategy, email testing approaches and best content techniques in email with our 2018 tracker. Produced in partnership with dotmailer.
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  • 3462 views

Put it away! These brands are calling for customers to put an end to their smartphone addictions

Like canaries in the mines, these brands are crying out for customers to put their devices away and reconnect with friends and loved ones.
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DMA insight: Consumer email tracker 2017

As technology continues to evolve, how is email faring? See our latest findings on the consumers' relationships with their inboxes and rethink you email strategy for the year ahead, and beyond.
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  • 4389 views
Member Content

Customer Engagement: Focus on automotive

Top automotive brands, methods of car purchasing, new ways to engage and more: in our latest Customer Engagement research piece, we investigate trust in the auto sector and how auto brands can move in to pole position.
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  • 2123 views