It seems obvious. If you build a rapport with your customers, and you have something they want, then they will buy from you again and again. We want to know what builds this rapport. We know creativity, data and technology are factors but we don’t know how the interplay works. That’s why we developed our Customer Engagement campaign, to find out what makes brilliant engagement, for the benefit of marketers and consumers everywhere.

Better engagement means better business.

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Customer Engagement: Focus on automotive

Top automotive brands, methods of car purchasing, new ways to engage and more: in our latest Customer Engagement research piece, we investigate trust in the auto sector and how auto brands can move in to pole position.
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Consumer email tracker 2017

New research shows over 80% of consumers are in a serious, long-term relationship with their original inbox. Learn how consumers interact the channel and your brand in the DMA’s latest deep dive into email marketing.

Online Influencers – worth investing in or passed their sell by date?

#Blog 1  The Social Media Council investigate and delve deeper into how brands can make the most of online advocacy and how it doesn’t necessarily have to be mainstream influencers who can add value to your brand.
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DMA insight: Customer Engagement, top travel brands

Your bags are packed, you’re ready to go. But who are you travelling with and why did you choose them? Our latest Customer engagement infographic explores the ever-changing world of travel, diving into which brands customers prefer and why.
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Power to the People

With pockets full of digital capabilities, new levels of connectivity have created a shift. The brand is no longer the dominant partner. The customer is king, with technology as their toolbox.

In-house or outsource: How does a brand decide the best way to grow its community with paid media?

The DMA Social Media Council provides advice for brands to solve their biggest customer engagement dilemma
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DMA insight: Customer Engagement, focus on travel

Value for money. Rewards. Good customer service. All keys to driving loyalty in customer engagement in the travel sector. But are those mechanics enough - or do they require more ground support to get your brand flying high? Dig in to our lastest engagement infographic to find out.

Should a brand keep content production in house, outsource or hybrid the model for optimised customer engagement?

The DMA Social Media Council provides advice for brands to solve their biggest customer engagement dilemma
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Member Content

Customer Engagement: Focus on travel

Which travel brands do customer prefer? What are the criteria they use to decide who to book a trip with? How do they feel about new technologies on holiday? Read the latest research to find out.