It seems obvious. If you build a rapport with your customers, and you have something they want, then they will buy from you again and again. We want to know what builds this rapport. We know creativity, data and technology are factors but we don’t know how the interplay works. That’s why we developed our Customer Engagement campaign, to find out what makes brilliant engagement, for the benefit of marketers and consumers everywhere.

Better engagement means better business.

 

Stop making us feel sad. How tapping into our other emotions is the key to success

We creatives have spent too much time tapping into "the feels." It's time to ditch the drippy in favour of other emotions that inspire consumers.
a87e771ad39e6ee3eee16e0234d63729.jpg
  • 85 views

DMA insight: Customer Engagement, automotive

Large and emotionally-charged purchases make the automotive sector unique. They’re also what makes engagement in the industry so challenging. Our latest infographic explores consumers’ top factors for choosing and engaging with an automotive brand.
CE-Automotive-infographic-Webimage-.jpg
  • 703 views
Member Content

Marketer email tracker 2018

How aware are marketers about the GDPR? And what are they aware of? What are their plans? Understand this, more insight on the place of email in marketing strategy, email testing approaches and best content techniques in email with our 2018 tracker. Produced in partnership with dotmailer.
Marketer-email-tracking-report-image-.jpg
  • 1024 views
Feb
06

Customer Engagement - Bristol

What drives customer loyalty? We take our Engagement campaign to Bristol to examine how the trust and faith of customers is won in the travel and automotive sectors. Plus find out more about the loyalty schemes at Nissan with Indicia, Flourish and REaD Group.

Customer-engagement-logo-icon.png
  • 1377 views
Jan
30

Customer Engagement - Manchester

What drives customer loyalty? We take our Engagement campaign, with speakers from REaD Group and Travelzoo, to Manchester to examine how the trust and faith of customers is won in the travel and automotive sectors.

Customer-engagement-logo-icon.png
  • 1626 views

Customer Engagement Labs with Crisis

The DMA’s Customer Engagement Labs experience immerses participants in a hands-on, hackathon-style, learning environment designed to shape the future of engagement. We join with Crisis - hosted by Dunnhumby - for our next session, Wednesday 21 March. Book your place now.
CE-labs.png
  • 1094 views

Customer Engagement: The latest IDM training

Learn how to carry your most important people - your customers - with you every step of the journey your business takes with the latest IDM training
idmlogo.png
  • 1993 views

Put it away! These brands are calling for customers to put an end to their smartphone addictions

Like canaries in the mines, these brands are crying out for customers to put their devices away and reconnect with friends and loved ones.
Hairdryer.jpg
  • 388 views

DMA insight: Consumer email tracker 2017

As technology continues to evolve, how is email faring? See our latest findings on the consumers' relationships with their inboxes and rethink you email strategy for the year ahead, and beyond.
Email-tracker-2017-01-01.png
  • 3090 views