When & Where?
Tuesday, 13th March 2018
70 Margaret Street
DMA/IDM member: £0 (+VAT)
Non member: £50 (+VAT)
Print is not dead. Hear the latest insights into the power of admail, the importance of creativity from DMA Award winners krow and key results from the new JIC study at our breakfast briefing on 13 March.
Marketers now know that 75% of mail delivered to homes in the UK is opened and read, then shared and passed on and then re-read on average of seven times.
That’s a lot.
A strong creative strategy is vital for print marketers to engage their audience and keep them coming back for another look.
Even in our digital age, 2018 could be the year of admail, with new research and enhancement strategies being shared amongst creatives in the field.
Get excited about print again and book your spot to hear:
- From chair, Mike Lordan, director of external affairs at the DMA
- From Tristan Marshall, creative at krow - presenting a case study of their DMA Awards gold winning campaign with Fiat for best use of mail
- The results of the most recent JIC study into admail – how long does mail stay in the home? How do different audiences engage with it?
- From media planners and insight specialists – with tips and techniques on how to enhance your admail
Join us and supercharge your creative strategy for the year ahead - and beyond!
Earn valuable points towards your IDM Continuing Professional Development (CPD) scheme by attending DMA events. Attend this event and you will receive 2 CPD Points.
Sponsored byBook Now
For all enquiries regarding this event, including sponsorship opportunities, please contact Lucy Chapman.