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When & Where?

Wednesday, 28th February 2018
- 16:00


Ticket Information

DMA member:                              £0 (+VAT)

Non member:                                 £0 (+VAT)

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How is your advertising mail engaging consumers behind closed doors?

The answer to this question could fundamentally change your campaign planning and briefing process.

A market changing industry initiative has now created a new Joint Industry Committee for mail (JICMAIL). JICMAIL collects and examines data from almost 2000 UK households, for the first time, to measure readership and usage of mail consistently with all other media measures. 

Join us for a webinar that delves deep into the ins and outs of mail; with a detailed look at the data behind response rates, and what your business could be doing to boost yours.

This session will be chaired by Ian Bates, creative director at Prophecy Unlimited, who will be joined by experts from the Royal Mail MarketReach; head of planning, Amanda Griffiths, and head of insight, Seirian Hanner.

You will:

  • Gain invaluable insight and knowledge into how you buy, plan and execute media and messaging
  • Learn best practice from Royal Mail MarketReach professionals – what works and what doesn’t?
  • Hear case studies from brands like Virgin - revealing the hidden secrets behind successful mail campaigns

Join us online and boost your response rates in 60 minutes, as well as building your knowledge of response rates and trends with insights from the experts.


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For all enquiries regarding this event, including sponsorship opportunities, please contact Charlotte Gough.

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