Following on from our summit in the spring, take a step into the future of data protection with guidance on Brexit, GDPR – and expert analysis of the latest challenges our industry faces featuring brands including iCompli, Homeserve, Barclays, Comic Relief, Opt-4, Proximity and solicitors Bristows
It’s time for the next generation of great British copywriters to emerge, ready to shape the future.
The Festival of Marketing returns to Tobacco Dock on 4 – 5 October 2017 for ambitious marketers to discover, learn, celebrate and shape the future of marketing together. As the largest global event for brand marketers, the Festival reflects the very nature of marketing – seamlessly blending inspiration and application.
Part of #effweek, hear from speakers including The Economist, The Union and the Scottish Government on using data to make your business work better.
Head poolside to the Haymarket Hotel as we announce the shortlist for the DMA Awards 2017. Will you make the cut?
Since Freakanomics and Nudge!, behavioural economics have proved a powerful way to look at communications and influence. Join IBM Watson IoT, Earnest and Cambridge Analytica to explore how to apply this thinking to B2B marketing
This is copywriting, featuring a masterclass on neuro liguistic programming to help you design copy that really works, from Tim Tucker, former senior editor at Future Publishing, strategist at 23 Digital, IDM trainer and CMA consultant
A vital first step in preparing your for GDPR is to conduct a data audit. Learn to accurately idenitify the data you have, where it is held and how you can collect it effectively - all whilst building a strategy to process and communicate with your customers the right way after May 2018.
Join the DMA’s experts in GDPR policy and hear from Swinton Insurance, Jaywing, GI Solutions and more as they provide guidance, discussion and legal advice in Manchester.