Marketers often confuse or conflate GDPR and PECR, but it's important to understand the difference between the two. Take a look at our latest insight, designed to help simplify which GDPR legal grounds are most appropriate depending on the marketing method.
The next instalment in our guidance series takes marketers inside two of the key legal bases of GDPR: Consent and legitimate interests. Read on to download the guidance, and access other DMA GDPR guidance pieces.
We understand the challenges global companies face with delivering effective campaigns quickly, at low cost, whilst balancing the need to localize and provide enough flexibility to drive local innovation.
Whos ready for 4 weeks of glorious football, If the World Cup isn’t your thing but you can’t get enough of the sunny days that warm our skin and cheer us up. The World Cup is expected to disrupt business in June and July. Check out this blog for some tips to keep the...