Organisations often plan to take an oversimplified approach to direct mail using Legitimate Interest to send post on all topics to everyone. The core of this principle is the reasonable expectation, the challenge is that people's expectations differ.
It doesn't matter how well - or ill - prepared you are for the GDPR and new Data Protection Act, you need to make sure your frontline teams (in store, in the contact centre or working in the field) are too. It's time for some training...
The last few years have been characterised by their unpredictability. From the financial crisis and Brexit to extreme weather events,
circumstances beyond our control, either directly or indirectly, can have a knock-on effect on consumers and their supporting organisations.