In our new whitepaper, published in conjunction with DataIQ, we analyse why data suppression is key to compliance with the GDPR. The paper includes a 22-point suppression strategy checklist to help guide you through the compliance process.
Customer engagement is critical for brands. Learning what customers want and then giving it to them is key in not only building brand loyalty, but also advocacy to foster customers for life.
In my latest article, I will discuss my top tips to help effectively increase mobile engagement.