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DMA Talent: Summer school 2018

It’s the choices you make that will take you where you want to be - apply now for your opportunity to be part of the class of 2018.
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  • 3923 views

Creative effectiveness in door drop – examples from 2018

The DMA Door Drop hub delve into Creativity in Print, showcasing some of the best Door Drops to grace our doormats in 2018
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  • 18 views

DMA at APPG Data Ethics Roundtable

The DMA contributes to Pictfor and the All-Party Parliamentary Group on Data Analytics’ roundtable discussion on technology and data ethics.
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  • 4 views

Direct Mail Marketing and Legitimate Interest: Be reasonable!

Organisations often plan to take an oversimplified approach to direct mail using Legitimate Interest to send post on all topics to everyone. The core of this principle is the reasonable expectation, the challenge is that people's expectations differ.
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  • 7 views

Struggling with GDPR? Try our chatbot.

If there’s one word that already rules 2018 that word is ‘data’.
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  • 35 views

Week #19 - GDPR & the customer experience frontline (part 1)

It doesn't matter how well - or ill - prepared you are for the GDPR and new Data Protection Act, you need to make sure your frontline teams (in store, in the contact centre or working in the field) are too. It's time for some training...
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  • 6 views

Teaching New Dogs Old Tricks!

How the resurgence of traditional techniques can create cut through and value in a digital age
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  • 13 views

Remove unpredictability in a changing environment

The last few years have been characterised by their unpredictability. From the financial crisis and Brexit to extreme weather events, circumstances beyond our control, either directly or indirectly, can have a knock-on effect on consumers and their supporting organisations.
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  • 72 views