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And then there were three...

2017 DMA Breakthrough Award finalist teams announced.
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  • 247 views

DMA survey: Marketer email tracker 2018

Last year marketers told us that email has never been so important; that the nature of email is changing; and content is king. Will those trends contine? Tell us your email perspectives and inform our email tracker - you'll be in with a chance to win a £50 Amazon voucher.
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  • 717 views

The Power of Direct Mail - How This Works uses the channel to deliver online growth and build its brand

Natural beauty company This Works has found its catalogue delivers a higher spending customer that is more engaged with its brand. 
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  • 65 views

Programmatic and the pitfalls of managing in-house

What can an agency give you that an in-house programmatic team may find difficult to achieve?
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  • 22 views

The fourth round of the Big Book Crit has come to an end and it's been the best yet!

The fourth round of the Big Book Crit has unfortunately come to an end with over 100 aspiring creatives having had their portfolios critiqued by some of the very best Creative Directors in the trade.
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  • 73 views

3 Ways Geolocation Helps You Nail Your Mobile Marketing

How to improve your mobile marketing strategy? Read on to learn why geolocation can be the winning approach for engaging with your app users.
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  • 14 views

Why does your site exist?

Seriously, do you ask yourself this question in the depth it deserves? Accord West's Agency Director, Simon Gear, gives his insight into the little changes that can have a big impact on your website's success.  
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  • 19 views

Online Influencers – worth investing in or passed their sell by date?

The Social Media Council investigate and delve deeper into how brands can make the most of online advocacy and how it doesn’t necessarily have to be mainstream influencers who can add value to your brand.
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  • 376 views

Why is no one outraged by Calvin Klein’s latest underwear ad?

Is it us, or is the latest “Calvin Klein or Nothing At All” social media ad  featuring Kirsten Dunst, launched earlier this year smack of inappropriate sexual behavior? https://goo.gl/2Po6UF  
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  • 152 views