A tale of two bots - some are evil culprits of spamming, scamming, spreading fake news and even political propaganda, but some are simply amazing feats of technological advancement with a huge potential for brands to create a seamless user experience for their customers on a platform that is...
Using Beacons as an innovative marketing and communications solution is very cool and all, but they’d be kind of pointless as a marketing tool if they didn’t make you help generate revenue or improve customer engagement. Fortunately they do.
The average consumer has to fit the weekly shop around a long list of other priorities. For brands, this means there is little time to get the attention of a new customer, let alone persuade them to switch to a product they are not familiar with.
VR is fun, it's exciting and immersive. You may be fooled into thinking this is where it's appeal ends. In fact, the ways in which we're using Virtual Reality are becoming increasingly clever, helping people to sell, simulate and even heal.