I'm curious. So many marketers, agencies and publishers alike have already foretold the future of consumer trends for 2018, but how many have played them against each other in an attempt to truly understand what the next big thing is?
At Accord we know that, in marketing, staying ahead of your competitors is key. It requires creative thinking, innovation and a strategy that is underpinned by meaningful data-driven insights. So, what are our top five marketing predictions for 2018?
We’d be very surprised – and slightly worried if sorting out your email signature was at the top of your New Year resolutions list.
But once you’ve started your new fad diet, joined the gym (and maybe even gone there), and booked the Italian language...
Are you losing customers at critical stages in the buying journey? Are your response rates lower than you’d like? Could you offer your customers something that would make them more likely to act? If you answered YES you should test programmatic mail.
‘People with autism can have exceptional talents and by making some straightforward adjustments can prove to be a tremendous asset to business. We need to do more to make use of those talents.’ Lord Freud, Minister for Welfare Reform.
This week, Google's in-house security team known as Project Zero announced details of multiple major security flaws affecting processors dating back as far as 1995 from Intel, AMD and ARM CPUs, regardless of the operating system – so there won’t be anyone unaffected here.