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Unlock the marketing gold trapped within your business.

A recent client enjoyed a 100% revenue uplift for email, year on year. Here's the approach we took, with a link to a free strategy doc for you.
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  • 90 views

Bastian Ernst: Engaging your Audience with Respect Based Marketing

Bastian Ernst coined the term respect based marketing, focussing on getting the right buying beliefs and very persuasively building out business elements like Relationship, Trust, Authority, instead of using fake tactics.    
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  • 207 views

Segmenting Your Way to Success

Research shows that click through rates roughly see a 14% boost between those who segment their audience, and those who don’t. Read more about segmentation here.
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  • 219 views

Time of the season: how coffee pods highlight the need for perfect timing

Loyalty is complex. Customers display a range of behaviours. However, new research from Bain & Company focuses on the importance of timing your brand’s communications. 
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  • 728 views

Approval Processes - The good, the bad and the downright ugly

As Marketer's we all know the chore of gaining approval on a piece of work. I'm exploring the world of RACI and approval processes, and I need YOUR help
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  • 268 views

dotmailer: Examining the Marketer email tracker

Get yourself online for an exclusive look at the findings of our study into how marketers use email.
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  • 330 views

Mapp Digital Unveils Mapp Cloud

Streamlines and Optimizes Marketing for Customer Acquisition and Engagement
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  • 444 views

Airship’s Welcome Campaign Drives Visits to Revolution Bars Group PLC

A refreshed campaign delivers amazing results via unique codes and booking incentives.    
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  • 463 views
Member Content

Marketer email tracker 2018

How aware are marketers about the GDPR? And what are they aware of? What are their plans? Understand this, more insight on the place of email in marketing strategy, email testing approaches and best content techniques in email with our 2018 tracker. Produced in partnership with dotmailer.
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  • 3193 views