GDPR

Changes to the governance of data will have far-reaching consequences for your business. The new General Data Protection Regulations (GDPR) will determine how your business does business, and particularly how it manages, protects and administers data in the future. The new regulations come into place in 2018 and you need to start preparing now - find help here.

DMA insight: GDPR and PECR - to ask for consent or not?

Marketers often confuse or conflate GDPR and PECR, but it's important to understand the difference between the two. Take a look at our latest insight, designed to help simplify which GDPR legal grounds are most appropriate depending on the marketing method. 
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The DMA and IDM World Cup sweepstake

32 teams. One prize. Well, that's the World Cup. Take part in our Copa Mundial sweepstake and carry home something even better: half price training courses or qualifications from those lovely folks at the IDM.
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DMA GDPR guidance: Consent and Legitimate Interests

The next instalment in our guidance series takes marketers inside two of the key legal bases of GDPR: Consent and legitimate interests. Read on to download the guidance, and access other DMA GDPR guidance pieces.
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DMA GDPR guidance: Accountability

As part of our guidance series for marketers, we take a detailed look at Accountability. Read on to download the guidance.
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DMA GDPR guidance: The essentials

As part of our guidance series for marketers, we take a detailed look at the GDPR essentials. Read on to download the guidance.
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The GDPR: A monster blockbuster

Coming to a screen near you. From the people who brought you the monster terms of GDPR, in a new era of data, a posse of unlikely monsters put to bed your GDPR nightmares once and for all.
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The monster terms of GDPR

The GDPR isn’t as terrifying as you might think. Get to grips with the terms to impress your boss, your peers and even your nan with, by acquainting yourself with some particularly mischievous monsters.
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Global data privacy: What the consumer really thinks

Compiled in collaboration with the GDMA and Acxiom, our latest report reveals how consumers around the world take a similarly pragmatic approach to sharing their data, and more.
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OneTrust: The final countdown to GDPR

Our latest webinar offers a whistle-stop tour of all things GDPR 5 days before the new legislation becomes fully enforceable. Join OneTrust and the DMA for a session to have you more-than-ready for the road ahead
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