It's a bold statement. And a contentious one. The DMA is here to champion copywriting, listen to copywriters, create the conditions in which they can do what they do best, highlight the value of copy to growing businesses and rally our community behind them as they rewrite the future of one-to-one-to-millions communications.
We asked more than 430 British copywriters, at all stages in their career, about their job and the state of the industry. Turns out they’re mostly unhappy, but still love what they do. Here’s what they said, in their words.
When something comes with the seal of approval of It’s Nice That, people sit up and take notice. Dig in to creative culture and travel to a new digital destination for the good people of the creative industries at Lecture In Progress.
Creative itch you have to scratch? The IDM has courses for copywriters at all levels and abilities coming up soon. For those aleady at the top of their game, the Future Writers Lab will take your work to the next level.