Copy Cabana 2017

Join the creative cream at Copy Cabana on 27 September in Bournemouth
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Copywriting the election

An examination of the slogans used by the main political parties that defined their election campaigns to June 2017
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Copywriting Clubs

We're in Manchester, Bristol and Edinburgh for our ever-popular Copywriting Clubs. Find out more and get involved.
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What makes marketing creative: Imagination or innovation?

Everyone is born with creativity but how does one nurture it? And is creativity on the decline? Winston Graham tackled the thorny issue of imagination in marketing.
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Professional Copywriters' Network copywriting conference

The Professional Copywriters' Network holds its Copywriting Conference 2017 at The Crystal building in London's docklands on 13 October. DMA Members get £50 off the cost of a ticket.
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A wander through words: May

This month in words - well mainly words. Read on to hear why creativity takes many forms - but to get to the good stuff, you need a team - the power of headlines, straplines, and what makes for a winning B2B voice.
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A wander through words: April

All your copywriting needs and desires, folded up into a munchable word count, with pictures and films and other key content consuming vehicles: words from every angle
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A creative life: Debi Bester, DMA writer-in-residence

Debi Bester drives the DMA’s Campaign for great British copywriting. Amongst other projects for the campaign, she cultivates the next generation of copywriters at the Future Writers’ Labs and curates the #writerscrawl copywriting festival. We caught up with her to explore her journey...
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Is it better to be loved or noticed? Or both?

If you can't grab attention then your work is likely to fail. There are generally two routes: surprise or annoy. But if you annoy, will this have a detrimental effect on your brand?
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  • 1099 views