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Do you have the creative itch you need to scratch? The IDM has courses for copywriters at all levels and abilities, from those just starting out to experienced hands.

Remember - if you are already a DMA member, get in touch with your account manager to book and claim your training at IDM member prices.

Click here to see the courses to improve your copywriting

Choose from:

Beginners level:

Copywriting: an introduction

If you're at the start of your copywriting journey, this course gives you the theory and hands-on practical guidance for you to start producing online and offline copy that's clear, persuasive and sells. All courses held at DMA House in central London.

For intermediate and advanced copywriters:

Learn the techniques to grab attention, drive traffic, convert sales, inspire loyalty and enhance reputations on this top-selling digital copywriting course. Ideal for email, web, social media and blogs.

Copywriting for not-for-profit

Get better results for your fundraising, complete with ideas, approaches and techniques proven to be effective in the not-for-profit sector. Avoid the mistake 90% of copywriters make when asking for support or donations and use behavioural science to get more people to read whatever you write.

Copywriting for social media and blogs

Learn to make the most of social media and blogs to get the best results for your business. Learn the techniques to write compelling blogs and social posts, and develop your understanding of the key social networks

Copywriting for web and email

Master the skills to produce web and email copy that attracts, informs, entertains, retains, and converts.

For advanced copywriters

Copywriting Masterclass

Understand and apply advanced techniques to help you plan, write and review copy that engages, persuades and sells, whatever the medium.

“Excellent one day course – came away feeling like I had learnt a lot! The trainer was very good at using examples, putting things in context and making the topics and details easy to understand. Came away inspired to put into practice my learnings…”

Kerry Moores – Investec

Click here to see the courses to improve your copywriting

For those aleady at the top of their game, the DMA's  Future Writers Lab will take your writing to the next level.

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