12 Aug 2014
Data fuels everything that we, as one-to-one marketers, do. Access to consumers' data is a privilege and not a right, so it's crucial to earn the trust necessary to give people confidence in the value of the data exchange.
This guide gives you the full lowdown on the rules concerning data privacy and best practice when it comes to collecting and using consumers' data for all one-to-one marketing activity to .
This guide is currently being reviewed inline with GDPR.