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Increase in third party inserts stems media decline

Third-party distributions grow and magazines remain resilient, while newspaper inserts continue to decline, according to latest figures from the DMA’s Annual insert industry report 2017
  • 112 views

DM Trust invests over £200k in schemes to raise standards and support education within data-driven marketing

Industry charity offers bursaries, funds and grants to ensure a sustainable future, calling for more individuals and organisations to apply for funding
  • 19 views

Conflicted consumers are loyal, but always looking for a deal

Half of consumers tend to remain loyal to brands they like, but the vast majority still spend time researching products to make sure they get the best deal, according to DMA research
  • 114 views

DMA partners with Festival of Marketing

We are very pleased to announce the DMA has partnered with the Festival to bring the best of the data-driven marketing industry to this year’s edition.
  • 69 views

FEDMA calls for marketers to be responsible to society, not just their businesses, as it announces the appointment of new leadership team

Acxiom’s Dr Sachiko Scheuing remains as co-Chair, joined by Chris Combemale from the DMA in the UK
  • 83 views

Door drop spend sees 7% increase

Amidst challenging times for many media channels, door drops remains resilient in 2016
  • 92 views