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Conflicted consumers are loyal, but always looking for a deal

Half of consumers tend to remain loyal to brands they like, but the vast majority still spend time researching products to make sure they get the best deal, according to DMA research
  • 343 views

DMA partners with Festival of Marketing

We are very pleased to announce the DMA has partnered with the Festival to bring the best of the data-driven marketing industry to this year’s edition.
  • 235 views

FEDMA calls for marketers to be responsible to society, not just their businesses, as it announces the appointment of new leadership team

Acxiom’s Dr Sachiko Scheuing remains as co-Chair, joined by Chris Combemale from the DMA in the UK
  • 217 views

Door drop spend sees 7% increase

Amidst challenging times for many media channels, door drops remains resilient in 2016
  • 273 views

Nearly half of businesses will not be ready in time for the GDPR

Recent ICO guidance causes major concerns about marketing industry’s ability to be ready in time for the GDPR, coming into force in May 2018, according to latest DMA research 
  • 494 views

First winners of the DMA Customer Engagement Labs prize announced

A one-day pilot of the DMA’s immersive hackathon tackled a live brief from Hilton to develop new and innovative ways of engaging with its customers
  • 336 views