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71% of marketers see GDPR as a creative opportunity

Senior marketers agree that the new data laws will mean more creative campaigns to acquire customers, according to latest research from the DMA Awards
  • 703 views

Almost 1 in 7 companies still without a plan for GDPR

Latest DMA research reveals increase in preparedness, but a concerning minority of companies seemingly without a plan in place to be compliant by May 2018
  • 863 views

Proximity London leads DMA Awards nominations

Proximity London leads the DMA Awards shortlist with 24, as the full 2017 shortlist is announced
  • 631 views

DMA Awards commits to 50:50 as WACL President is appointed Chair

DMA announces Kerry Glazer as its Chair of Judges and partners with Creative Equals to achieve gender diversity in its Awards juries
  • 423 views

Consumers share their favourite travel brands, but worry about trusting them

DMA research reveals top 10 travel brands, as consumers place value for money at the top of their wishlists
  • 722 views

Consumers open, but are cautious to click

Email open rates increase, but those that click declines according to the latest Email benchmarking report 2017 from the DMA
  • 839 views