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Transparency is the key to making more consumers happy with data sharing

In the run-up to GDPR, new research from the DMA and Acxiom shows that people are increasing happy about the data they share, but transparency is the key to taking this to the next level
  • 635 views

Email’s ROI increases, despite concerns about testing and GDPR

Amid worries about the testing and the incoming GDPR, email continues to show strong results for every pound spent on it, according to the DMA’s latest research
  • 2454 views

DMA and ICO update to TPS system

New changes will ensure the service is as up-to-date as possible
  • 638 views

DMA Grand Prix win goes to the British Army and Karmarama

This is Belonging’ campaign for the British Army takes home the top prize at the DMA Awards 2017
  • 798 views

Kate Wells, Rosie Clarke and Roberto Cutrera win DMA Breakthrough Award

The judges have spoken and students from Birmingham City University have come up trumps with a breakthrough way to deliver on the Barclaycard brand promise
  • 812 views

Research says an email is for life

The annual snapshot of consumer email habits from the DMA reveals 83% still use their first email address
  • 745 views