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DMA insight: Consumer email tracker 2017

As technology continues to evolve, how is email faring? See our latest findings on the consumers' relationships with their inboxes and rethink you email strategy for the year ahead, and beyond.
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  • 2397 views

DMA insight: A GDPR year in review 2017

As May 2018 edges closer, we've rounded up our key GDPR infographic snapshots. From B2B marketers to a GDPR checklist, from data audits to the six legal bases of processing data, we've been busy keeping the industry informed on the front foot as GDPR looms.
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  • 1252 views
Member Content

Customer Engagement: Focus on automotive

Top automotive brands, methods of car purchasing, new ways to engage and more: in our latest Customer Engagement research piece, we investigate trust in the auto sector and how auto brands can move in to pole position.
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  • 1130 views

DMA insight: A B2B perspective on the GDPR

In our latest analysis, we assess how B2B marketers are adapting to the GDPR - their unique challenges and concerns with this universal legislation
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  • 2792 views
Member Content

Consumer email tracker 2017

New research shows over 80% of consumers are in a serious, long-term relationship with their original inbox. Learn how consumers interact the channel and your brand in the DMA’s latest deep dive into email marketing.
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  • 2329 views

DMA insight: GDPR - an opportunity for change

With only months to go until the deadline for compliance with the GDPR, we asked marketers for their thoughts on the legislation – how is the industry evolving? From awareness, to preparedness, to opinions of the impact of the GDPR, read below to find out about the challenges and...
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  • 5429 views