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DMA insight: GDPR - an opportunity for change

With only months to go until the deadline for compliance with the GDPR, we asked marketers for their thoughts on the legislation – how is the industry evolving? From awareness, to preparedness, to opinions of the impact of the GDPR, read below to find out about the challenges and...
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  • 3532 views

DMA survey: Marketer email tracker 2018

Last year marketers told us that email has never been so important; that the nature of email is changing; and content is king. Will those trends contine? Tell us your email perspectives and inform our email tracker - you'll be in with a chance to win a £50 Amazon voucher.
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  • 717 views
Member Content

DMA membership survey 2017

Each year we ask our members how we can do more to help them get even better at what they do. Grab the chance now to inform the DMA's thinking and performance with our 2017 membership survey.
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  • 373 views

DMA insight: Customer Engagement, top travel brands

Your bags are packed, you’re ready to go. But who are you travelling with and why did you choose them? Our latest Customer engagement infographic explores the ever-changing world of travel, diving into which brands customers prefer and why.
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  • 1967 views
Member Content

The GDPR and you, chapter four

With less than seven months until the GDPR is implemented, we conducted our fourth in a series of surveys on marketers’ attitudes towards the GDPR. Here’s what they had to say.
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  • 2393 views

Survey: the IDM Skills Census

Tell us your experience of working in marketing, the skills you use, the skills you value and which you want to develop further with this comprehensive IDM survey - you'll be in with a chance to win £50 if you do
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  • 726 views