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DMA insight: How marketers prepare for the GDPR

Learn how the marketing industry is prepping for the GDPR, with evidence that, while marketers are pragmatic about the GDPR, Brexit has already hurt business in the UK and Europe
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  • 8620 views
Member Content

Annual door drop industry report 2017

Read the DMA analysis of five years of data covering the door drops sector, showing it has bucked some of the trends affecting other media channels.
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  • 2486 views
Member Content

The GDPR and you, chapter three

With a year to go until the GDPR comes into force, new guidance from the Information Commissioner's Office refocuses marketers' expectations, while Brexit has had a negative effect on marketers' trade both with the UK and with the rest of the EU. Read on.
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  • 6036 views

DMA insight: B2B marketing and the GDPR

The DMA's infographic to accompany the GDPR and you, chapter two research, which has a closer focus on B2B marketing
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  • 9164 views

Customers want relevance, marketers need content

The content revolution has been on marketers' minds for years. The DMA's Marketer email tracker 2017 research shows that content is the pinch point for marketers if they want to serve their customers and make their messages interesting and relevant. Learn more in this...
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  • 4040 views
Member Content

Annual door drop industry report 2016

Welcome to the 22nd Annual door drop industry report from the DMA Door Drop Board Committee, which investigates advertising trends relating to the door drop sector. 
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  • 1341 views