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Email Marketing Industry Census: Hot topics and challenges

Marketing automation and personalisation still keep marketers up at night but there are new bed bugs ready to bite.
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  • 521 views

University of Northampton launches agency leadership survey – call for responses

Do you work in a communications agency? We are looking for people like you to respond to the following survey.
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  • 171 views

Email: Still the brightest star in the marketing sky

Econsultancy and Adestra have published the 12th annual Email Marketing Industry Census. The report takes an in-depth look at email practices and covers key topics such as marketing innovation and predictive analytics.
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  • 324 views

DMA insight: GDPR – a new beginning

The GDPR is here. We surveyed the state of the industry as the new legislation landed with the fifth iteration of our investigative series into preparedness for the GDPR.
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  • 1277 views

Three-quarters of Brits are loyalty card-holders - But be wary of younger customers

YouGov and Mando-Connect analyse UK shoppers' affinity for loyalty programmes: British women, more than men, love being rewarded by their favourite brands. Now business need to win young shoppers' hearts.
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  • 420 views

Who, what and when: targeted, relevant and timely marketing

Matt Lawson and Laura Boudin discuss how new data and integrated technology can give marketers a more comprehensive view of their customers.
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  • 645 views