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Wheat and chaff: precise, emotive marketing is the key to success

Keeping marketing direct and consumer-focused will be key in generating stable relationships with individuals, according to the speakers at Consumer Marketing 2018
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  • 415 views

DMA insight: Marketer email tracker 2018

Email – is it still the key channel for marketers? How should we be using it in the brave new world of GDPR? Hear from your peers and learn the challenges marketers are facing with our marketer email tracker 2018.
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  • 1133 views

DMA insight: Customer Engagement, top auto brands

How can you refresh your approach to customer engagement in the automotive sector? What could you learn from leading automotive brands to use in your own business? Our latest insight puts you in the driving seat, looking at customer behaviour in the top auto brands.
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  • 994 views
Member Content

Data privacy: what the consumer really thinks

Is transparency the key to making consumers happy with data sharing? Ahead of GDPR our latest report, created in partnership with Acxiom, digs deep into how we all feel about data and how businesses can create trust with their customers.
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  • 3805 views

DMA insight: Customer Engagement, automotive

Large and emotionally-charged purchases make the automotive sector unique. They’re also what makes engagement in the industry so challenging. Our latest infographic explores consumers’ top factors for choosing and engaging with an automotive brand.
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  • 1246 views
Member Content

Marketer email tracker 2018

How aware are marketers about the GDPR? And what are they aware of? What are their plans? Understand this, more insight on the place of email in marketing strategy, email testing approaches and best content techniques in email with our 2018 tracker. Produced in partnership with dotmailer.
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  • 2770 views