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DMA insight: A B2B perspective on the GDPR

In our latest analysis, we assess how B2B marketers are adapting to the GDPR - their unique challenges and concerns with this universal legislation
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  • 2977 views
Member Content

Consumer email tracker 2017

New research shows over 80% of consumers are in a serious, long-term relationship with their original inbox. Learn how consumers interact the channel and your brand in the DMA’s latest deep dive into email marketing.
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  • 2781 views

DMA insight: GDPR - an opportunity for change

With only months to go until the deadline for compliance with the GDPR, we asked marketers for their thoughts on the legislation – how is the industry evolving? From awareness, to preparedness, to opinions of the impact of the GDPR, read below to find out about the challenges and...
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  • 5681 views
Member Content

DMA membership survey 2017

Each year we ask our members how we can do more to help them get even better at what they do. Grab the chance now to inform the DMA's thinking and performance with our 2017 membership survey.
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  • 1390 views

DMA insight: Customer Engagement, top travel brands

Your bags are packed, you’re ready to go. But who are you travelling with and why did you choose them? Our latest Customer engagement infographic explores the ever-changing world of travel, diving into which brands customers prefer and why.
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  • 2570 views
Member Content

The GDPR and you, chapter four

With less than seven months until the GDPR is implemented, we conducted our fourth in a series of surveys on marketers’ attitudes towards the GDPR. Here’s what they had to say.
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  • 3211 views