Annual door drop report 2018
09 Jul 2018
In the year of the snap general election, door drops continued to perform well in terms of both volume and spend.
According to our research:
- Door drop spend has remained stable over the period, decreasing very slightly in 2017
- Decline in volumes have slowed to negligible - suggesting that increases are on the horizon
- The channel has avoided a significant impact on spend, unlike TV and press advertising
- The snap general election did not give the usual boon to door drops seen in election years
Growth is forecast to continue in to 2018, especially as the changes from the GDPR makes the channel more attractive.