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Jarmila Yu

Jarmila Yu

Yunique Marketing Limited
MD & Consulting CMO

Jarmila is a marketing professional and the Founder of YUnique Marketing, a boutique consultancy providing On-Demand Chief Marketing Officer Services to the technology and business services sectors. Identifying a gap in the market for board-level marketing strategy leadership in SMEs, she uses her immense experience to unlock the marketing potential in ambitious start-up and scale-up businesses. She is sought after for her expertise in Brand Management, Go-to-Market Strategy and Integrated Marketing Campaigns. 

Having spent over 20 years in senior marketing roles – primarily in the technology industry working client-side in start-ups, challenger brands and some of the world’s largest brands, she knows the vital ingredients that go into building powerful brands, how to translate business vision into marketing strategy, and most importantly, how to turn strategy into execution – that cuts through and captures customer imagination.

After graduating from Royal Holloway Univ. of London in 1994, Jarmila embarked on studies in Law but swiftly switched to working in Sales and Marketing, where she built her career and reputation. She has a Diploma in Marketing, achieved Chartered Marketer status and maintains her CPD Award annually. She is a Fellow of both The Chartered Institute of Marketing and The Institute of Direct & Digital Marketing and has served as a judge for Marketing Awards. 

Jarmila continually demonstrates her passion and commitment to her profession and all things entrepreneurial. As a Member of the Advisory Board at the Royal Holloway University of London, School of Management, she supports the Head of School and its Staff and nurtures marketing talent where as a Guest Lecturer she talks on topics including Marketing Careers, Employability and Personal Branding. She is also a registered Mentor with the Direct Marketing Association, guiding marketers in their career development. She keeps her finger on the pulse of business matters being a member of The Institute of Directors, The Federation of Small Business and the Surrey Chambers of Commerce. 

Her charity work includes being a Member of the Corporate Engagement Board at Battersea Dogs & Cats Home, advising on strategies for corporate fundraising initiatives to help connect brands with the charity.

Living in Surrey Heath, she is actively involved in her local business community and in local politics. She serves on the committee of her local Business Association and is also an elected Parish Councillor.