Head of Preference Services, Compliance and Legal
John Mitchison is the Head of Preference Services, Legal and Compliance at the DMA. John has extensive in-depth knowledge of the data and marketing industries, with more than 20 years of experience in both. As Head of the TPS, he has contributed to many industry and government working groups and committees on the subject of nuisance telephone calls and marketing. More recently he has worked closely with fundraisers and charities to give advice and support to organisations dealing with the changes affecting their sector, such as the introduction of the Fundraising Preference Service. John is also the media spokesperson for the DMA, giving comment and opinion on a host of industry issues. Prior to joining the DMA, John was a Client Services Manager for ACXIOM, managing large data solutions for a number of key accounts. Before working at Acxiom John worked at the Daily Telegraph where he was responsible for generating data for their membership acquisition program and production of direct marketing campaigns.