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Rachel Schaafsma

Rachel Schaafsma

Head of Data Strategy and Insight

Rachel is an experienced data professional with expertise in the development, integration and application of data strategy and analytics across multi-channels to drive business growth. She has a unique ability to demystify complex data scenarios to ensure data led initiatives are successfully understood, scoped and implemented to meet and exceed business requirements.

She is the founder of Nudge Data which offers a range of data planning services that supports businesses marketing needs and is currently Head of Data Strategy and Insight for Oliver.