With over 20 years’ experience in the data analytics and direct marketing industries, Ruaraidh was a founding director of Lateral Group, which has subsequently helped under-pin the development of DST Applied Analytics.
He has specific expertise in how data and analytics can be used to drive insight and intelligence for the financial services, retail, telecommunications and government sectors.
He is passionate about bringing data to life and so understanding how it can be used it to its full potential for the benefit of business and consumers alike.
Ruaraidh features in the 2015 & 2016 Data IQ Big Data 100, is a Fellow of the Institute of Direct Marketing and sits on the DMA Data Council. He has also judged various Industry Awards and supported a number of Industry Association data initiatives.
Specialist areas - big data, data security, digital & direct marketing, customer engagement.