Chair of the Responsible Marketing Committee
Skip Fidura, Strategy and Insight Director, dotmailer, and former Chair of the Email Council has been elected to a full three year term on the DMA group board.
Skip has been a digital and direct marketer with over 23 years' experience on client, agency and provider side. Prior to joining dotmailer in 2009, he was Email Partner at OgilvyOne London and the European Operation Director for Acxiom Digital. He has worked with clients as diverse as BT to Odeon and Reader's Digest to DHL, helping them to build their email programmes to drive increased customer lifetime value, loyalty and ultimately return on investment. A globally recognised blogger and speaker Skip is also the past Chair of the Email Marketing Council.