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Webinar: Introducing the Joint Industry Committee

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Mail is a crucial fixture on the marketing landscape, with over £2billion spent each year in UK marketing and advertising spend.

But the channel has lacked an independent measurement body.

To address this a Joint Industry Committee (JIC) has been created. JIC unites key organisations across marketing to create a standard measurement system for mail: the DMA partners with Royal MailWhistlISBA and the Institute of Practitioners in Advertising to complete this line-up.

Head online on Tuesday 24 October at 3pm for a webinar that introduces exactly what the JIC entails.

You will learn:

  • How the JIC came to life and the remit of the Committee
  • How the JIC will benefit the mail industry and mailing houses
  • How to implement the best practice initiatives the JIC propose

Speakers include:

  • DMA Group CEO, Chris Combemale, who will chair the session
  • Kerry Holden, managing director, Mail Bird
  • Hayley Taank, mailmark customer take on consultant, Royal Mail
  • Rob Wainwright, head of sectors direct and development, Royal Mail Wholesale

The JIC is a crucial step in ensuring that mail continues to thrive in a noisy marketing environment. Learn all about this new era in mail measurement with our webinar.

 

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