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Below you'll find an archive of our previous webinars. To register for any upcoming webinars visit our events page

Webinar: Recover, re-engage, recommend - Three eCommerce strategies to increase customer lifetime value

You can easily re-coup lost customer spending – you just need to learn the  strategies essential to increased lifetime customer value. Discover how to recover sleeping subscribers (and their abandoned shopping baskets), with help from Pure 360 and Let’sTalk Strategy.
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  • 98 views

Webinar: Introducing the Joint Industry Committee

The Joint Industry Committee (JIC) will measure readership and usage of mail. With close to £2billion per year spent on the channel, JIC will act as a standard measurement body to help mail continue to thrive. Learn all about this new era in mail at this introductory, online session.
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  • 133 views

Webinar: How to audit your data

A vital first step in preparing your for GDPR is to conduct a data audit. Learn to accurately identify the data you have, where it is held and how you can collect it effectively - all whilst building a strategy to process and communicate with your customers the right...
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  • 727 views

Webinar: Using behavioural economics in your B2B marketing

Since Freakanomics and Nudge!, behavioural economics have proved a powerful way to look at communications and influence. Join IBM Watson IoT, Earnest and Cambridge Analytica to explore how to apply this thinking to B2B marketing
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  • 108 views

Webinar: Is real-time content creepy

Join Return Path, LetsTalk Strategy and dotmailer for a session on making sure your real-time content connects with, rather than creeps out, your consumers
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  • 235 views

Webinar: Re-permissioning customer records

Get the latest advice on how to re-permission your customer records so they are fit for the GDPR when it comes into force in just under a year. The webinar features plenty of time for questions relevant to your business
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  • 702 views